OUR STORY

As enthusiasts of both horology and fashion, we were surprised to find that no watches truly catered to fashion lovers. Sure, there are “fashion watches,” but they’re often tacky, low quality, and, most importantly, not fashionable.

That’s why we founded Törner Labs. Inspired by our favorite elements of horology, fashion, art, and pop culture, we set out to create watches that are fashionable, fun, innovative, and affordable.

OUR NAME

Why do you sometimes see our brand as “Toorner” and at other times as “Törner”?

Our founder’s last name, Turner, was adapted over generations, shedding its European roots along the way. In tribute to this heritage, we chose the original form—“Törner”—to represent our brand.

The letter “Ö” is actually pronounced “oo.” So, as Törner is pronounced “Toorner,” we use this spelling in our URL and social media handles to maintain brand integrity where non-English letters aren’t allowed.

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